Our Team

At Sonosine, we are a deep-tech company made up of specialists from business, industry and academia.

CEO

David Herbada

David manages Sonosine, where he applies his experience overseeing and investing in technology and industrial companies worldwide.

He is a former senior investment advisor for a platform of the global investment firm KKR, a former board advisor at Altran Technologies, and a former consultant at Accenture.

David has 20-years of experience investing in and managing technology companies around the world. He started his career as a design engineer. This technical background and his entrepreneurial management style enables him to actively contribute across the areas of development at Sonosine.

David holds a masters degree in Industrial Engineering from the Universidad Politecnica de Madrid and an MBA from Universidad Europea de Madrid.  He also specialised in international relations at the Universities of Leiden and Geneva, and has a diploma in corporate financial strategy from INSEAD

Senior Software Engineer

Julian Hayball

Julian leads on product development, system architectural analysis, and development of medical devices. A University of Cambridge graduate, Julian is both a physicist and an engineer, and also a former Siemens Healthcare engineer with just under 20-years-experience in developing diverse medical imaging systems. This includes pioneering work in PET-CT post-processing.  Julian has a background in medical image processing and reconstruction, alongside knowledge of clinical users, the hospital environment, and regulatory procedures.

He has been developing the EMA technology since 2016 and has completed a re-implementation of the system onto new platforms. He has also developed the specification for the commercial version of the system and the necessary regulatory approvals.

Hardware Engineer & Quality Manager

Charlotte Edwards

Charlotte is responsible for the development of Sonosine’s EMA technology, providing essential expertise in electronic hardware development and materials engineering design.

As quality manager, she has been instrumental in obtaining medical standards approval (including ISO 13485) and seeking associated approvals for company product development.

With a range of qualifications and experience in science and the humanities, Charlotte brings a wealth of knowledge and talent to the team.  A double graduate in engineering and history of science from the University of Oxford, Charlotte also holds an MA in creative writing from City, University of London. She has been with the company since 2016.

CTO, Founder

Professor David Edwards

David is an Engineer and Physicist who has spent the past 30-years working in academia, conducting world-leading research. Before that he spent nearly 12-years in industry working on telecommunication technologies and regulatory aspects for BT.

David’s research and numerous commercial products focus on providing solutions that benefit humanity. Application areas for his inventions include radio systems, radio imaging and medical imaging. All are covered by patents and proprietary IP.

David has received a number of awards for his work, including the IEE Prize for Innovation, the N.P.L. Metrology Award, the IEE Mountbatten premium (two papers), the IEEE Neal Shepherd Memorial Award and the “Automated RF & Microwave Measurement Society” (ARMMS 2006) award.

David is a former Chairman of the Faculty of Engineering Science at the University of Oxford and Sub-Warden of Wadham College, Oxford. He is a founder of three start-up companies, and has been developing Sonosine’s patented Electro Magnetic Acoustics (EMA) technology since 2006. As chief technology officer, he directs the technical evolution of EMA and other products.

Head of Project Management

Umang Gupta

Umang leads the project management activity at Sonosine and works with the team to help develop the EMA technology on the path to commercialisation.

He is a former commercial director & investment advisor for a platform of the global investment firm KKR. He has just under a decade of experience working in technology and commerce, managing complex projects in tightly controlled and regulated sectors.

A seasoned project manager, Umang specialises in working as project lead. His areas of focus are asset management, commercial and contracts management, operations, and administration.

He has worked in collaboration with Intel and the University of Vienna, contributing to international research in manufacturing non-carcinogenic, green, and sustainable PCB components.

Umang’s Masters dissertation was on Image Processing of thermal fluctuations in bio-membranes. He has an MBA from the Indian Institute of Management (IIM) and a Bachelors & Masters degree from the Indian Institute of Technology (IIT).